About
Websites, SEO and AI for Brisbane businesses that want better clients
AmplifyBot builds websites and web apps that guide visitors to the right enquiry, with AI chatbots and automation that answer, qualify and follow up — then keeps improving all of it, every month. Better leads, better service, and time back for the people running the business. Not a web design agency: we do not hand over a site and disappear.
Most businesses do not need another website. They need the technology around their business to keep up with where the business is going.
That usually means several things at once: a site that presents the business properly, search visibility that puts it in front of the right people, faster responses when people get in touch, and less of the repetitive admin that quietly eats the week.
Those things are normally handled by suppliers who never speak to each other — a web agency, an SEO agency, an AI vendor, and whoever ends up owning the automation nobody quite agreed to. AmplifyBot treats them as one system, builds it, and then keeps improving it month after month.
What that is worth differs by business. For some it is a handful of larger projects a year. For others it is a better conversion rate across thousands of smaller sales. Both are the same problem underneath.
We are deliberately not the cheapest option. We compete on technical capability, long-term involvement, and understanding the commercial side of what we are building.
What we do
Eight capabilities, held by one team
They are listed separately because that is how each one gets searched for, not because they are sold separately. In a build they are the same system.
- Web designDesigned and built from scratch, structured around the services you actually sell.
- Web app developmentFor the jobs a website cannot do on its own — tools, portals, platforms.
- SEOThe groundwork and the pages, aimed at the searches that turn into real enquiries.
- AI search optimisationBeing named accurately when a buyer asks ChatGPT, Gemini or Copilot instead of Google.
- AI chatbotsAn assistant trained on your business, in your voice, with rules about what it will not say.
- AI lead qualificationThe first conversation had for you, so enquiries arrive as a brief instead of a name.
- AI automationFollow-ups, quoting steps and internal admin wired together so they run themselves.
- Internal AI assistantYour own documented answers, so staff stop interrupting each other to find them.
Plus the part that decides what happens next — a monthly read on which of it is actually bringing in work, and what is worth doing about it. See how each one works.
The client we work best with
“We want our business to grow, and we need our technology to keep up with where we're going.”
The one we do not
“We just need the cheapest website possible.”
Proof
Three builds you can go and look at
Renovations and home extensions · Brisbane
AHO Renovations
Repositioning a Brisbane renovation business toward larger projects, with a website built to win them.
Read the buildTutoring, Preschool to Year 6
21 miles
A new tutoring practice’s website, with its own booking system, admin panel and Stripe invoicing.
Read the buildTechnical education platform
BytExplorer.dev
A custom online learning platform — proof that AmplifyBot builds software products, not just business websites.
Read the buildWhere we work
Brisbane-based, working with businesses across Australia
Brisbane is where we are based and where our own search presence starts. Everything we build is delivered remotely, so where a client is has never decided whether we can do the work.
Ready to talk about where the business is heading?
A short conversation is usually enough to tell whether we are a good fit.
Not sure where you stand? Take the 2-minute website check