Services

AI search optimisation (GEO): appearing when buyers ask an assistant

More buyers now ask ChatGPT or Gemini who to call before they ever open Google — and if the answer is not you, it is someone else. We make sure assistants describe your business accurately, and name you when it counts.

What that includes

Everything in AI search (ChatGPT & Gemini)

01We check what ChatGPT, Gemini and Copilot currently say about you
02Pages written to be quoted as the answer, not just ranked
03Your name, address and details matching everywhere they appear
04Your information written so machines can read it without guessing
05A monthly check on how the assistants are describing you

01

The question gets asked before anyone searches

More people now ask ChatGPT, Gemini or Copilot who to call, and start with the names they are given. If the assistant does not know you, you are not in that conversation — and you will never see the enquiry you did not get.

02

Make sure it says the right thing

When an assistant does mention a business, it is often out of date: services it stopped offering, the wrong area, details copied from somewhere old. We check what the main assistants say about you, then fix the sources they rely on.

What ChatGPT, Gemini and Copilot say about you, checked every month
Your details consistent everywhere the assistants look
Pages written so an assistant can quote them accurately

03

Early ground is cheaper ground

Most businesses have not started on this yet, which is exactly why it is worth doing now. Being the name an assistant already knows is far easier than displacing whoever got there first.

04

What we have seen at AHO Renovations

AHO Renovations, a Brisbane renovation builder, relaunched with us on 5 September 2026 with this work built in from the start. Within three weeks, Google’s AI answers had started citing it: on 25 September 2026, asked which companies do whole renovation builds in Bardon, Google’s AI Overview showed its Bardon page as one of three sources beside the answer. One suburb, one search, and early days — but being the page an AI answer draws on is exactly what this work is for.

A guide on the site to what needs council approval, written for homeowners asking exactly that, averages position 6.6 on Google and is turning up on Bing for the same questions — the search engine ChatGPT and Copilot draw on

Questions

Questions we get asked about this

Is this the same thing as SEO?

Related, but not the same contest. Assistants cite sources that are specific, consistent and easy to extract, and research puts fewer than one in ten of the pages they cite in Google’s top ten for the same question. A business can be quoted by ChatGPT without ranking, and rank without ever being quoted. The industry is settling on generative engine optimisation (GEO) or answer engine optimisation (AEO) as the name for it.

How would I even know what ChatGPT says about me?

By asking it, which is where we start — the questions your buyers would actually type, run across the main assistants, with what comes back written down. It is usually the most uncomfortable and most useful part of the first month, because the answer is often that nothing comes back at all.

Why does being in Bing matter for ChatGPT?

Because that is where ChatGPT looks. Its search retrieval runs through Bing’s index, and Copilot is Bing outright, so a page Bing has never indexed cannot be cited no matter how well written it is. Most businesses have never opened Bing Webmaster Tools, which is why this is cheap ground to take.

Worth reading on this

Go deeper

AI search

SEO is no longer enough. Your business also has to appear in AI answers.

More buyers now start with an AI assistant instead of a search box. That is a different game with different rules, and ranking well does not automatically win it.

Read it

AI search