Marketing for renovation builders, built to win the bigger jobs

What happened at AHO Renovations

AHO Renovations is a renovation builder in Brisbane. When he came to us, his Google profile views were down 73% on the year before, the contact form on his website was broken — enquiries sent through it never reached him — and the jobs that did get through were mostly small ones. We gave his website a new look, black and gold instead of a plain blue and white, rebuilt it around the bigger work he wants, and put an assistant on it that has the first conversation for him. It went live on 5 September 2026. It’s early days, so everything below is dated.

• Seven enquiries in just over five weeks, and he tells us he’s busier than he’s been
• Homeowners from as far as Mango Hill and Victoria Point have got in touch — suburbs his website was never aimed at
• A whole-home renovation enquiry, and an extension that turned up with the plans already drawn
• At or near the top of Google for bathroom renovations in Enoggera, Arana Hills, McDowall and Mitchelton
• The jobs he’d only have said no to get turned away by the assistant before they reach his phone
• He hasn’t spent a dollar on Google Ads

The bigger jobs — now we push

Bathrooms are his bread and butter. Whole-home renovations are where he’s heading, and we held that push back while he grew his team — flood a builder with big jobs before he has the crew to run them and you’ve won him a problem, not a business. Now he’s given us the go-ahead, and we’re turning it up: more of his website, his search and his messaging aimed at the big projects.

The one-star review nobody had to write

In October 2026 we read the Google reviews of 19 Perth renovation builders. Five of them had one-star reviews from homeowners whose enquiry or quote was never answered — seven reviews in all. Four of those five builders still average over four stars. The building wasn’t the problem. Getting back to people was. That’s the gap an assistant on your website closes: every homeowner gets an answer the same night, and the real jobs reach you with the details filled in.

Nine builders in ten can’t answer at 9pm

On 16 October 2026 we checked the websites of 1,377 renovation builders across 12 Australian cities, from Perth to Hobart, and looked at what a homeowner can actually do on them in the evening. On 91% of them, nothing that gets an answer tonight: no live chat, no assistant, no way to book a time. The best on offer is a form to wait on or a number to ring tomorrow. Only 6% had live chat or an assistant on the site at all. So the builder who answers at 9pm isn’t competing with the other builders. Almost none of them are there.

• 91% of renovation builder websites give a homeowner no way to get an answer or book a time after hours
• Only 6% have live chat or an assistant, and 2% let you book a time online
• Nearly all the rest have a form or a phone number — a message that waits until morning

No lock-in, and what we’ll never do

Plenty of builders have been burned by a 12-month contract and a sales rep who only calls when you try to leave. We work differently, and these are promises, not sales talk.

• No lock-in. After the build it’s month to month, and either of us can end it with 30 days’ notice
• Your enquiries are yours. We never sell or share them
• We won’t promise you a number of leads or a spot on Google — anyone who does is guessing with your money
• The assistant never names a price, a start date or a promise you haven’t approved
• Your real reviews and your own photos. Nothing goes on the site under your name that you can’t back up

We don’t hand it over and disappear

Your business changes — a finished job to show off, a new suburb, a kind of work you’ve stopped taking. Send us the change and it normally goes up by the next business day. Every month we look at what came in, what the assistant turned away and what people searched for, and make the site better.