Industries
Marketing for building designers, so every first meeting starts with a brief
Stop giving away first meetings to people who only wanted “some drawings for council”. The clients worth having want a home designed — so be the designer whose website shows how you work, answers them at 9pm, and has the brief in hand before you meet. Month to month, and you can walk away any time.
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The problem
Where the work goes now
“Just some drawings for council”
Plenty of enquiries want the cheapest set of plans that will get through, and see design as drafting with a higher price. Finding that out takes a call, and sometimes a meeting.
Compared on fee, not on what the fee covers
Two designers’ quotes rarely cover the same work, but they arrive side by side and get compared on the bottom line. A client who does not know what a design fee includes will pick the one that seems cheapest.
First meetings that were never going to be jobs
No block yet, no budget, no idea of what they want built. An hour or two of your time, given away before anyone has decided to design anything.
Work that depends on who you know
Builder referrals and past clients are the best work there is, and there is no dial for them. Anyone referred looks you up first — and the website either confirms what they were told or quietly loses them.
The fix
What we build for you
Your title, your judgement
What your website says goes out under your name and, in many states, your licence or registration. We never describe you or your work as an architect’s — it is a protected title, and it is your problem if a site says otherwise. And the assistant never tells anyone what council or a certifier will approve. That is professional judgement, and it stays with you.
The nearest work we have done
We haven’t built for a building designer yet, and we’d rather tell you here than have you find out on a call. The closest is AHO Renovations, a renovation builder in Brisbane — a different business, with the same problem: clients who arrive with no brief, and first meetings that go nowhere. His contact form was broken, his website looked like everyone else’s, and the enquiries that did get through had no detail to sort them by. We rebuilt his website with a new look, a planner that collects the details before anyone rings back, and an assistant that has the first conversation for him. It went live on 5 September 2026.
- Seven enquiries in just over five weeks, and he tells us he’s busier than he’s been
- Every one of the first five arrived with a phone number, a suburb and the stage of the project
- He says customers now arrive “more sure” of what they want
- The jobs he’d only have said no to get turned away by the assistant before they reach his phone
We don’t hand it over and disappear
Every finished project is a new page worth having. Send us the drawings, the photos and the story, and it normally goes up by the next business day. Every month we look at what came in, what people asked and what they searched for, and make the site better.
Want this working for your business?
Tell us the work you want more of. If a new website is not what is holding you back, we will say so.
Not sure where you stand? Take the 2-minute website check
Questions
Questions building designers ask us
Have you worked with building designers before?
Not yet. Our work so far is with a renovation builder, at AHO Renovations. The part closest to yours is the planner that collects the brief before anyone meets — but we won’t pretend to a track record in your profession that we don’t have.
Will the site or the assistant ever call us architects?
No. It is a protected title, and we treat it that way everywhere — pages, search listings and the assistant. We will not chase “architect” searches for you either, however many people type them.
Will the assistant say whether something will get approved?
No. She says that approvals depend on the site and the rules that apply to it, and that you will take them through it. What council will allow is your judgement, not hers.
Will the assistant quote our fees?
Only figures you’ve approved, and none at all if you’d rather. She can explain what your fee covers in your own words, and hand the number to you.
Do you sell leads?
No. We build the thing that brings in your own — the website, the pages that get you found, and the assistant that sorts what comes in. An enquiry from your website goes to you and nobody else.
Am I locked in?
No. After the build it’s month to month, and either of us can end it with 30 days’ notice.
I already have a website. Do I have to start again?
Usually, yes — the pages, the planner and the assistant are built to work together. We bring across whatever is worth keeping, like your reviews and photos. If you’d rather keep your site as it is, we can still have enquiries answered for you without touching it.
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How much does a website cost in Australia?
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Want the next enquiry to be one worth your time?
Tell us the work you want more of and where you want it. If a new website is not what is holding you back, we will say so.
Not sure where you stand? Take the 2-minute website check