Insights
Writing about the parts most businesses get told too late
What websites, search, AI chatbots and automation actually cost, what they are really for, and how they bring better enquiries in — before you spend a dollar. No jargon, no filler.
4 min readAI search · SEO
How to find out what ChatGPT says about your business
You can run this audit yourself in an afternoon, for nothing. Most businesses have never done it, and the result is usually a surprise.
Read4 min readAI search · SEO
SEO is no longer enough. Your business also has to appear in AI answers.
More buyers now start with an AI assistant instead of a search box. That is a different game with different rules, and ranking well does not automatically win it.
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